Shannon’s marketing career started in the music industry at labels such as Sugar Hill Records, Welk, Universal, and Concord Music Group. As the Manager of Marketing Administration & Creative Services, she managed websites, social media accounts, wrote label copy, and designed both digital and print elements for touring artists and album releases.
After years of steadily worsening insulin resistance, gaining weight, and a sluggish lifestyle, she realized it was time to make health a priority. In 2014, she started her personal fitness journey with simple living room workout videos and habit changes. Over a few years, she lost more than 40 lbs and reversed her insulin resistance with proper diet and daily exercise in the form of HIIT, boxing, CrossFit, heavy lifting, and bodyweight movements to improve overall mobility.
After a while, Shannon decided it was time for her career to reflect her passion of all things health and fitness. She started working in marketing for Real Change CrossFit in Nashville, TN which led to her digital marketing contract roles at TITLE Boxing Club and a muscular dystrophy nonprofit in Southern California. She now joins the Animal Flow team with years of healthcare and fitness marketing experience.<< Back to Instructors